Unlock your potential with EngageXD
EngageXD offers a wide range of services, allowing organizations that may be skeptical or unsure of how to incorporate design thinking or strategic design into their operations to demonstrate value in a low-risk way. It doesn't matter how large your organization is, how old your product is, or how mature your design organization is, we can help! Whether you have a legacy product in need of incremental quick refresh to boost usability or need to do strategic research to determine the next revolution for your product or service, or anything in between...we have the skills and experience to unlock your potential to elevate experiences.
Arti Deshpande | Founder & Owner
Arti (pronounced Arthi) uses her 20+ years of experience and her intense passion for strategic design to architect experiences that resonate and drive business outcomes and human engagement.
Her approach to business and life is simple:
- There are no neutral experiences.
- Every experience can be thoughtfully and deliberately designed.
This means no problem is too complex or hairy if you use the frameworks of design thinking to unravel and crisply define it. Then you can collaborate on an innovative and attainable solution that is desirable, feasible, and viable.
Arti holds an undergraduate degree in Marketing from Michigan State University and a Master of Science in Information, specializing in Human Computer Interaction from the University of Michigan, Ann Arbor.
Endorsements
David Walter, Chief Executive Officer, Advisor & Board Member
I was wandering aimlessly through the desert knowing that my product needed a serious experience transformation but had no idea how to accomplish that task. Then, like a mirage, I came across Arti and my life and the lives of our employees and customers changed. Arti taught me so much about experience design and the cultural transformation required to execute it properly. Not only is she a great teacher but her deep passion for the subject is so infectious that you can't help but be carried away along with her. Arti developed a systematic approach for design, experimentation, development, and ultimately implementation and customer change management to allow for Archer's experience to dramatically transform successfully.
Alissa Stinnett, Vice President of Population Health, Sunflower Health
Arti is by far one of the most talented professionals I have had the opportunity to work with. Her ability to take a complex situation and brainstorm it down into something that can easily be articulated and presentable to an executive audience is the best I’ve seen. She’s incredibly personable and very easy to work with and by far exceeded every expectation of her on the projects we worked on together.
Emily Shipman, Vice President of Cybersecurity Products, Mastercard
Arti is exceptionally talented at leading organizational change to improve experiences. Within just a couple of months of joining our company, she spearheaded a massive overhaul of our customer experience, all while hiring a team and standing up a brand new UX program. As she presented her team's research and design recommendations, I felt like our company saw our customers clearly for the first time in 10 years. She established an attainable plan to drive a UX evolution that seemed previously unimaginable. Arti listens with deep empathy, synthesizes data, iterates quickly, and communicates vision in a way that generates consensus even within large and complex organizations. On top of all of this, her resilience, optimism, and sense of humor make her an all-around delightful person to work with.
Additional endorsements and details can be found on LinkedIn